How do you make sure you’re marketing your business in the most effective way? One important way is to keep your marketing strategy current, if not ahead of the curve. Don’t be the last one not advertising on Facebook. Keep your business on the cutting edge in order to remain relevant and, more importantly, efficient and effective. In today’s world that means content marketing, and that’s exactly why we’re giving you this guide on why content marketing is important and where you should be focusing your efforts.

But, first let us define what content marketing is to you. Content marketing is a marketing strategy that revolves around the creation, publication, and distribution of content to a target audience in order to bring new traffic (and therefore new customers) to your business. This is almost always done online through the use of social media, blogs, and videos, or interactive tools that share your brand and expertise with your ideal customers.

1. Situs Web Terlihat Lebih Dinamis dan Fresh
Basically, people who love to buy things online would not so easy taking decision to buy things. Because, they need complete information about the things, are those fit to what they want or not. But, is it really enough? Of course, it's not!

People will get attracted for new content and it can fulfill what they wonder. This thing will makes you have to keep updating your site. So, your customers will not get disappointed when they go to your website and not going to find old content.

It wiil makes an impact to people's interest to buy your products, including are they going to back again or not. Don't be bored to always keep update and make good content.

2. More Efficient and Effective in Popuaring Your Brand
You see a positive return on investment from adding content marketing to your strategy and you don’t need to have a ton of money to do it.

What small business owners need to realize is that people would rather learn about a company through an article over any kind of advertisement. And a lot of customers are out there actively looking for that content. Content marketing has grown to be such a profitable investment for companies of all sizes.

3. Make Your Website More Attracted and Worth to Shared
“Quality content” is kind of nebulous term, because what is considered quality for one isn’t exactly quality for another. And it’s not necessarily the context or depth of the content that Google looks at when it’s determining your rank and relevancy to search queries.

It’s also looking at the freshness of your content. When you’re regularly creating content for your small business, you’re producing an ongoing stream of fresh new content along with updates and new links pointing to older content.

But it’s not enough to just have fresh content. The content you create also needs to be relevant to your audience and provide real value.