Don't ignore the power of offline marketing. Let's, promote it in the community magazine!
Photo by Ewan Robertson on Unsplash
Even though almost everything has touched the digital world now, that doesn't mean you've run out of ways to promote through print media. You can also promote through community magazines that already have a certain audience, you know. Check out the methods below!
1. Adjust the Type of Community Magazine with the Market Segment
Choose a community magazine with an audience that has the potential to use your product. For example, if you sell cooking equipment, of course, you will have better prospects if you place an advertisement in a women's and household magazine.
Choose a community magazine with an audience that has the potential to use your product. For example, if you sell cooking equipment, of course, you will have better prospects if you place an advertisement in a women's and household magazine.
Photo source: http://pixabay.com2. Create a Representative Ad Design
Of course, you need to make your ad page 'hit' so that readers don't just skip it. Adjust the ad design to the character of the intended community. Don't hesitate to create a strong image to represent the quality of your product. But of course, the quality of your product must also match what is advertised.
Of course, you need to make your ad page 'hit' so that readers don't just skip it. Adjust the ad design to the character of the intended community. Don't hesitate to create a strong image to represent the quality of your product. But of course, the quality of your product must also match what is advertised.
3. Do it regularly
One of the reasons why commercials on television are repeated three times is so that they are remembered by the audience. The same goes for advertisements in print media. That's why you should place an ad in the community magazine not just once. Do it continuously with innovations in the advertisements that you post so that the audience doesn't get bored. By regularly advertising in community magazines, your product will be remembered more and they can think of your product as a familiar product.
One of the reasons why commercials on television are repeated three times is so that they are remembered by the audience. The same goes for advertisements in print media. That's why you should place an ad in the community magazine not just once. Do it continuously with innovations in the advertisements that you post so that the audience doesn't get bored. By regularly advertising in community magazines, your product will be remembered more and they can think of your product as a familiar product.
Photo source: http://pixabay.com4. See Every Opportunity
After you promote regularly, it's not impossible that other community magazines or a certain community will offer to work with you because they start to need your product. With this, you can save on the allocation of funds for promotion and both parties can benefit equally, right?
After you promote regularly, it's not impossible that other community magazines or a certain community will offer to work with you because they start to need your product. With this, you can save on the allocation of funds for promotion and both parties can benefit equally, right?
5. Include Social Media Addresses
Back again, because nowadays social media can be easily accessed, so make sure you always include your social media address in the advertisement so that they can immediately approach you, not just see advertisements in magazines. Good luck!
Back again, because nowadays social media can be easily accessed, so make sure you always include your social media address in the advertisement so that they can immediately approach you, not just see advertisements in magazines. Good luck!
