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Pioneer of Cheese Cream Wafer in Indonesia

Nadia Latief

Nabati Group Pioneer of Cheese Cream Wafer in Indonesia

Are you already familiar with Richeese Nabati, the product of cheese cream wafer that is already in the market? Or the Richeese Factory restaurant that has cheese sauce and barbeque sauce with spiciness level that you can choose for the fried chicken menu?

These Nabati Group’s products can also be found in other countries such as China, Vietnam, Philippines, Malaysia, and India. And this company is proudly from Indonesia.

Founded in 2002, at first Nabati Group only run a business for snacks in household scale industry. With keep innovating to develop the business in modern and professional ways, Nabati Group now has built 3 business units, which one of them is PT Kaldu Sari Nabati Indonesia as the FMCG industry that producing wafer, snack, biscuit, and confectionery with Richeese and Richoco brands.

The two other businesses are PT Richeese Kuliner Indonesia which brings the quick service restaurant Richeese Factory and PT Pinus Merah Abadi for the sales and distribution field. Nabati Group also cooperates internationally with Enerlife Pte Ltd. for the sales and distribution to other countries.

The factory already uses the best technology with automatic machine and strict quality control, so you don’t have to worry about the quality of Nabati products. Moreover, they also have ISO 22000 certificate and the production process already meets the standard of GMP (Good Manufacturing Practice).

Many awards also been received, such as Rekor MURI for the pioneer and founder of cream cheese wafer in Indonesia for Richeese Nabati, Superbrands Award in 2009, Word of Mouth Marketing Award in 2009-2011, Indonesia Best Brand Award 2009-2010, Indonesia Best Brand Gold Award 2011-2012, and Indonesia Best Brand Platinum Award 2013 from SWA magazine and MARS.

With “TASTE” company culture, which are Trustworthy, Achiever, Superteam, Totally customer, and Excellent, Nabati is committed to be the leading and trusted company that produces high quality food and beverages, puts customer’s satisfaction in priority, builds a strategic team work, and has outstanding achievements.

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