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9 Most Powerful Content Marketing Ways to Increase Traffic

Nadia Latief

Want to increase traffic? This is the basic powerful way to try!

Photo by Bastian Riccardi on Unsplash
 
Every company engaged in the online field, of course, wants high traffic to enter their site. One way to increase traffic that is considered quite effective is through content marketing. According to Anuja Lath, co-founder and COO of RedAlkemi, there are 9 ways to increase traffic through content marketing. Anything, huh? Check it out below!
 

Photo by Windows on Unsplash
 
1. Have Blog Content on the Site
By having blog content on your website, your business will have more opportunities to appear on Google search pages. You can fill in blog content with topics related to your business or contain topics that are trending. With an interesting blog, site traffic will increase because many visitors come back to read your blog.
 
2. Blog/Web Promotion
Once you have a blog, promote your content regularly. Take advantage of various ways of online promotion to attract many people to visit your site or blog.
 
3. Content Editing
Before publishing content, you should first check whether the content is in accordance with your business goals or not. If not, edit the content until it fits what is your marketing target. The more mature your content is, the higher the site traffic will be.
 
 
Photo source: http://www.pixabay.com
 
4. Call to Action (CTA)
Call to action (CTA) is a content technique that aims to get site visitors to take an action, such as clicking a 'click here' or 'buy now' button. With a good CTA, you can see how active your website visitors are. The more attractive CTAs, the more your traffic will increase.
 
5. Have Specific Content
To suit your target audience, create specific content. With specific content, audiences can feel directly in touch with what they're looking for and head straight to your site. Don't forget to include a link to your site in each content.
 
6. Use Attractive Visuals
Visuals have always been a mainstay when it comes to content. Many audiences are more interested in seeing pictures, videos, and other visuals than just writing. Include images or videos that match your content to attract more audience to visit your site.
 
 
Photo source: http://www.pixabay.com
 
7. Responsive Site
Due to the large number of gadgets available today, it is better if your site is responsive. A responsive site will be easier to browse, so visitors can feel at home visiting your site for a long time. Optimize your content so that it is responsive when accessed from any gadget.
 
8. Inter-linking
Including links in your site, content can also make visitors feel at home for a long time on your site. Links to your business's social media accounts can also be included and help promote it.
 
9. Discussion Forum
Apart from activating the content on your own site, you can also open topics about your business in various discussion forums. Discussion forums are considered to be a good platform to gain the trust of your audience. Good luck!

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